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​Marketing Tourism in Fuerteventura

Marketing Tourism in Fuerteventura

This week saw the Fuerteventura Turismo 4.0 Congress, and included an address by Jorge Nuñez, CEO of the Canarian Company, Adquiver to explain the importance of data as a concept of intelligence that can be used to promote tourism.

Nuñez said “Marketing and tourism communication requires knowledge of the tourism sector with intelligence of origin that can be used to implement various tourism marketing strategies, such as video marketing, mobile marketing, social networks, storytelling, experiential and emotional marketing, big data and machine learning.”

Direct sales at source have several advantages for the tourism sector. On the one hand, it reduces the dependence of intermediaries, tour operators and web platforms, which are currently taking around 18% commissions explained Nuñez. On the other hand, these direct digital campaigns are more effective, because they end up addressing the profiles that respond best.

Nuñez said that the key to intelligence at origin is its ability to segment audiences into areas, interests, type of websites visited and endless categories. All these are combined with algorithms that establish patterns of behaviour, resulting in a knowledge of the type of user or ‘target’ before you even make your choice and enjoy your holiday. Therefore, this new approach is more strategic than tactical, and is not only aimed at advertising, but to profile the potential customer.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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American Investors Managing Luxury Hotels in Fuerteventura and Lanzarote

American Investors Managing Luxury Hotels in Fuerteventura and LanzaroteHesperia and Apple Leisure Group this week signed a strategic agreement to operate holiday resorts in Spain under the AMR Resorts brand, under which the American group will manage, starting in 2019, with four hotels that currently operate under a Spanish brand, and with three of these located in the Canary Islands.

According to both companies, throughout this process of transformation and change of brand, the Investor Group Hesperia plans to invest over 20 million euros to remodel these four hotel properties in order to raise their standards to those of luxury AMR Resorts, which is owned by the Apple Leisure Group.

Under this agreement, the hotel Secrets Mallorca Villamil Resort and Spa will open its doors in March 2019, Secrets Lanzarote Resort and Spa and Amigo Fuerteventura Resort will open in May 2019, and in November 2019, Dreams Lanzarote Resort and Spa will reopen from a four star hotel to a five star hotel.

This alliance is the first step of Hesperia’s expansion in Spain after finalising the management agreement of its hotels with NH after the change of control in that company. In fact, Hesperia plans to move forward during the next few months in its expansion and growth plans.

According to CEO of Grupo Inversor Hesperia, Jordi Ferrer, the agreement reached with Apple Leisure will mean raising the profile of its holiday hotels, attracting a greater number of clients from new geographical locations, and begins a new path in the group’s growth and expansion plan.

AM Resorts manages 55 resorts and 21,000 rooms in addition to this new addition of 10,000 rooms, and is expanding its activities in Europe, the Middle East and Africa with Hesperia. The Hesperia Group currently has 28 three, four- and five-star hotels with a total of 3,924 rooms in holiday and city centres.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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​Clowning Around in Fuerteventura Hospital

Clowning Around in Fuerteventura HospitalThis week 78 clowns based in eight Spanish autonomous regions arrived at Fuerteventura Hospital for the first edition of the National Meeting of Clowns and Clowns Hospital.

This event was organised by the hospital clown association of Fuerteventura Hospitran, the event was also watched by Marcial Morales, President of Fuerteventura, Tomas Perez, Director of the Health Area of Fuerteventura, and Daniel Mesa, Artistic Director of Hospitran.

Marcial Morales said “The activities developed by these professional clowns help to humanise and make more bearable the stay of people admitted with various ailments in hospitals, through an intelligent tool, such as humour. It is a privilege and an honour for Fuerteventura to host this event, and will turn the Albergue Insular de Tefia into a national reference for people who work hard to make the lives of others more pleasant in difficult moments of their lives.”

Tomas Perez thanked Hospitran for both the organisation of the event and the activities of the clown doctors who attended the patients in the hospital. Perez said, “They contribute to making the environment warmer and more human, and this is an added value that is often claimed by the families of the people who are admitted, and with their activities, they bring warmth and companionship.”

Daniel Mesa said “This event will place Fuerteventura in the national spotlight, and will serve its assistants to learn, enjoy and share experiences to continue dignifying medical support.”

This event brought almost 80 participants to Fuerteventura from the associations of PayaSOSpital in Valencia, La Sonrisa Medica from the Balearic Islands, Tirita Clown, Elssomierue, Papallassos and Salut I Clowns from Catalonia, Clowntigo Hospital Clowns from Asturias, Algaraclown from Euskadi, TerapiClown from Castilla y Leon, Payapeutas from Castilla-La Mancha, CosquiClown from Asturias, and Perpetuarte from the Canary Islands.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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​Spanish Air Force Provide Spectacular Display in Lanzarote

Spanish Air Force Provide Spectacular Display in Lanzarote

The Patrulla Aguila is an aerobatic flight group of the Spanish Air Force with 11 pilots and 7 planes, and this amazing Eagle Patrol took to the skies this week above Lanzarote to give an aerial display to commemorate the 600thanniversary of the town of Teguise.

For half an hour, these highly skilled pilots flew different figures, manoeuvres and acrobatics in the sky above the beach of Las Cucharas in Costa Teguise.

This unique aerial display attracted hundreds of people to watch this exhibition of aerial acrobats, and to remember the oldest town in Lanzarote and the Canary Islands on its special birthday.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Lanzarote Will Be Turned into Mars Next Year

Lanzarote Will Be Turned into Mars Next YearThe European Space Agency (ESA) is now taking steps to turn to Lanzarote into its test field for future trips to Mars, and this week announced that in 2019, a ‘Rover’ managed from the International Space Station will explore areas of Lanzarote to test its robotics and communications technology.

ESA has been transporting astronauts, mission control experts, geologists and scientists from different disciplines to Lanzarote for two weeks to prepare the ground for the Mars missions ‘Rover’ tests next year, as it is convinced that “the island offers the most Martian landscape that can be found on Earth”.

Between 11 and 23 November, the ‘Pangea Project’ of the European Space Agency will bring the German astronaut, Thomas Reiter, the Russian cosmonaut Sergei Kud-Scerchkov and a researcher from the European Astronaut Centre of Cologne to Lanzarote.

All three have received instruction on geological processes and on how to interpret rock formations and exploration tools, before moving on to field work to put their knowledge into practice.

This team from ESA moving to Lanzarote in the ‘Pangea Project’ has already been working in one of the best-preserved impact craters in the world, the Ries Crater in Germany, and also trained in the Martian-like landscapes of the Bletterbach Canyon in the Dolomite Mountains in Italy.

ESA wants to train in Lanzarote, because this island “is one of the best places on Earth to understand the interaction of volcanic activity with water: two factors that are key to the search for life.”

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Lanzarote Granaries Hold Historical Treasures

Lanzarote Granaries Hold Historical TreasuresGrain stores across Lanzarote are very common across the island and many are currently being demolished. However, these can also hold secrets of the past and cultural traditions.

This week, a local resident investigating a demolished barn in Lanzarote found a notebook dated 1965 that captured a brief image of the island’s agricultural history.

The notebook included “628 kilos of peas sold for 3,454 pesetas (20 euros)” that gives an insight into values of food around 50 years ago.

These granary buildings are very common in Lanzarote, but today are being demolished in most places, but within these historic spaces, there are likely to be authentic treasures that tell the story of history of agriculture from previous times.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Humanitarian Emergency Situation in Fuerteventura

Humanitarian Emergency Situation in FuerteventuraThe Government of Fuerteventura this week initiated the procedures to declare a humanitarian emergency situation on the island with the objective of being prepared and directly solving the response to the care for unaccompanied migrant children.

Marcial Morales, President of the Government of Fuerteventura, said “This is an administrative channel that allows us to urgently organise everything that has to do with care needed for these children, and has a validity of 90 days. The Government of Fuerteventura has the responsibility for all migrants that arrive on the island, and especially for the children who have recently arrived.”

The Minister of Social Affairs, Rosa Delia Rodriguez said, “Until Friday 26 October, there were 18 unaccompanied migrant children, but the new boat last week increased this to 28 children. This is a number that exceeds our quota of 24 for Fuerteventura, which was the number allocated by the Government of the Canary Islands in 2002.”

Rodriguez also said, “It is necessary to speed up the administrative procedures to activate all the necessary resources to care for unaccompanied migrant children.”

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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​Fuerteventura Wants to Stop Planned Military Manoeuvres

Fuerteventura Wants to Stop Planned Military ManoeuvresThe City Council of Puerto del Rosario wants to stop the planned military manoeuvres that the Spanish Navy intends to carry out in the south of Fuerteventura in mid-November.

The Ministry of Defence plans to perform amphibious manoeuvres in Fuerteventura, which will include a night landing at Tarajalejo and a daytime landing at La Solapa, outside the firing range.

Amphibious ships, frigates, combat divers and aircraft would be part of the operation that would be deployed off the coast of Fuerteventura.

In 2002, the Navy held similar manoeuvres in the same area that caused the death of many cetaceans, such as whales and dolphins. For this reason, the City Council, through a motion presented by the Coalicion Canaria political party, demands that these military operations are stopped.

Colonel Luis Salvador Gomez-Guillamon, Delegate for Defence of the Canary Islands said that these military manoeuvres are necessary for the effective defence of Spain, and they will be carried out even though local residents may not like them. He also stated “These manoeuvres will respect the environment, as the main obligation.”

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Fuerteventura Has the Oldest Cemetery in the Canary Islands

Fuerteventura Has the Oldest Cemetery in the Canary IslandsThe old cemetery of Puerto del Rosario is one of the oldest in the Canary Islands. It was built around 200 years ago, and houses 400 tombs of previous residents.

The Government of Fuerteventura describes this as a space where time stops, and many of those buried here are no longer remembered by families and friends, as so much time has passed.

This cemetery has not been used since the 1970s, when the Zurita Cemetery was built.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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​Celebrations in La Graciosa as it is Officially Recognised as an Island

Celebrations in La Graciosa as it is Officially Recognised as an IslandThe residents of La Graciosa this week could not hide their excitement that the State Government of Spain has finally recognised that their island is the eighth inhabited island of the Canary Islands.

These residents came together to celebrate this recognition, but also to appreciate the political efforts that have led to this new statute.

They said that this recognition comes after decades of struggle and actions to achieve this special event.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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​New Name for Lanzarote Airport

New Name for Lanzarote AirportThe airport of Lanzarote will soon change its name and will be called Cesar Manrique, which has been demanded by residents for some time. The news was announced by the Prime Minister of Spain, Pedro Sanchez, and the President of the Canary Islands, Fernando Clavijo.

Angel Victor Torres, leader of PSOE, said “This is great news that Pedro Sanchez has passed to Fernando Clavijo at their meeting in Madrid this week.

At present, there is no confirmation about when the name of Lanzarote Airport will change, as Torres told the press that this was announced in a telephone call after the meeting with the Pedro Sanchez and Clavijo.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Migrants with Hypothermia Discovered in Lanzarote

Migrants with Hypothermia Discovered in LanzaroteIn the early morning this week, a fisherman from the north of Lanzarote reported the sighting of a migrant boat drifting near to the port of La Santa in Tinajo.

Agents of the Guardia Civil of San Bartolome and Costa Teguise worked with the Fiscal and Border Patrol (PAFIF), Policia Local of Tinajo and Emergency Services of the Red Cross who then arrived at Tinajo where the boat had been towed.

This blue wooden boat had carried 25 men and 2 women, including 23 children, and most were in good health, but one was transferred to the General Hospital of Arrecife with symptoms of hypothermia.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Migrants Rescued Off the Coast of Lanzarote

Migrants Rescued Off the Coast of LanzaroteA boat with 33 migrants on board, including 18 children, was intercepted and rescued about 12 nautical miles north of the island of Lanzarote.

During the late morning, a fishing vessel contacted the Salvamento Maritimo or lifeboat service to report the location of the migrant boat near to Haria.

Then, a Salvamento Maritimo rescue boat and a patrol boat of the Fishing Reserve of the island of La Graciosa were sent to the location of this migrant boat, where all those on board were rescued, and reported to be initially in good health.

These migrants were then transferred to the Port of Naos in Arrecife during the late afternoon. The supporting services also included the Red Cross, Arrecife Policia Nacional, Policia Local, Guardia Civil Patrol and Border Agents of Costa Teguise.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Elderly Hiker in Lanzarote Rescued by Helicopter

Elderly Hiker in Lanzarote Rescued by HelicopterA 78-year-old woman of German nationality was rescued this week after she was injured when hiking in an area of Haria that is steep and difficult to access.

The Emergency Response team took charge of this situation by transferring the wounded hiker by helicopter to the airport on the island, where an ambulance was waiting to take her to the Doctor Jose Molina Hospital in the capital. She was later diagnosed with trauma to her leg.

This accident occurred on the descent to the beach of Risco de Haria, and the emergency response team included members of the Consortium for Security, Emergency, Salvage, Fire Prevention and Extinction of Lanzarote, Policia Local, Guardia Civil and Civil Protection agents.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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Spanish National Lottery Commemorates Teguise in Lanzarote

Spanish National Lottery Commemorates Teguise in LanzaroteIt was announced this week that the Plaza de Los Leones de Teguise in Lanzarote will be the scene for the Special Draw of the Spanish National Lottery 2019.

This action commemorates the 600thanniversary of the town of Teguise, and Loterias del Estado predicts that on this occasion it will draw 84 million euros in lottery prizes.

It was also announced that the image of the town of Teguise will appear on the printed lottery tickets that will be sold all across Spain from 3 November.

An inspiring way to celebrate the 600thbirthday of Teguise in Lanzarote.

You can find this and other news stories from the Canary Islands and Spain in the free, online 'News from the Canary Islands':

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